Author: CLO Marketing

How CLO is Helping Fashion Designers Discover Their Creative Minds in a Digital Environment

At the beginning of the year, CLO received an invitation from the Design Incubation Program – also known as DIP – to introduce the software to their fashion designers. We also invited the participants to our CLO Hong Kong Public Workshop held the following week. We received an enormous response from participants and decided to collaborate on a project to support the fashion designers in visualizing their collections and implementing CLO into their business.  Where fashion designers go to grow DIP is a two-year program that helps startups from across the fashion world navigate and overcome challenges in the critical early stages of business development. The program offers financial support, mentorship, and networking opportunities to take fashion designer’s brands to the next level.  The Hong Kong Design Centre manages DIP, and Create Hong Kong (CreateHK) sponsors the program. CreateHK is a Government agency dedicated to spearheading the development of Hong Kong’s creative industries. Local emerging brands such as Somewhere Nowhere, Klockwise, Knitwarm, and V Visionary are alumni and current DIP members. Photo courtesy of Somewherenowhere, Klockwise, and V Visionary. CLO x DIP Collaboration We look forward to seeing the development and growth of each brand that we’ve helped with visualizing their collection. Our…

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Creation Fields: A Company set to Revolutionize the Fashion Industry with CLO 

3D product development reduces the total number of unnecessary garments being produced within apparel industry significantly – saving time, money, as well as reducing the overall environmental footprint. However, many brands still find challenges when it comes to initially implementing 3D into their pipeline. Creation Fields, which was founded by Eva Mattsson Culafic and Kristina Fürst Thiis, provides key competences to meet brands’ needs in order to support their 3D implementation journey. This includes product development, pattern construction, design, tailoring, and user-experience. The co-founders of Creation Fields have an immense amount of experience within the apparel industry and have built a broad and unique network within the world of CLO and 3D. The main aim of the Swedish-based company is to decrease the negative impact on the environment connected to fashion production, while also helping brands increase their margins, decrease their time-to-market and to work closer to the consumer – all through the use of CLO. With the current transformation of the industry, Creation Fields seeks to be the number one supplier of technical competences connected to these changes. We had the exciting opportunity to speak with Eva from Creation Fields in order to find out more about the company…

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True to Life Accessory Creation: How INDG Takes Accessories to a New Level with CLO

Those who have experienced the CLO interface know that accessories lend themselves exceptionally well for CLO and virtual sampling. CLO continuously innovates through integrations and new features to enable the highest quality visualizations. Some of the main benefits of using CLO for accessory creation are early product validation, the ability to create more responsibly through lower sample production, faster lead times, and the possibility of re-using assets for campaign material.  A great example of how these advantages come to play can be seen through the company INDG. INDG is a CGI production company, creating photorealistic 3D content and interactive experiences for global product brands. They collaborate with several of the largest sports, fashion, and luxury brands to digitize their portfolios, in particular, a large array of accessories, all using CLO.  We had the opportunity to catch up with Bastiaan Geluk and Irina Ternauciuc from INDG to find out more about the benefits they’ve seen through accessory digitization using CLO. We dive into the main reasons for client requests when it comes to digitizing accessories, how CLO aids in creating accessories more responsibly, their favorite CLO tools, and more. What Benefits have you experienced since using CLO for accessory creation? “The…

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The 3rd Creative Design Competition Comes to a Close With 19 Winners

Our third Creative Design Competition in partnership with the Korea Textile Trade Association has officially come to a close. This year’s competition saw a total of 703 participants from 67 countries around the globe. It also had an exceptional list of participating sponsors including, LF Hazzys, HUGO BOSS, Marc Cain, Pantone, Atacac Fashion Studio, Ciel Textile Ltd., Beijing Institute Of Fashion Technology, Hansae, INDG, SAE-A Trading, TMG Group, Wacom, and Youth Hightech. As is the case with each design competition, we love to see the diverse talent and creativity of CLO users all across the world. This year’s contest had two challenges with the first one having a theme of Travel + Digital Emotions. This theme allowed participants to digitally express what it would look like if they were able to travel without the restrictions of COVID-19. With 99 participants moving on to the second challenge, this round featured a theme of Life On Mars in the Metaverse. This allowed participants to reimagine an alternate life in the metaverse.  There were 19 winners chosen in the end by a panel of global judges. The grand prize winner, Yuen Huang, received $4,500 and an FHI Cotton Chip Set from Pantone. The…

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Taking CLO to The Next Level: An Interview with one of our very own CLO 3D Designers

We are continuously inspired by our very own CLO 3D Designers. Being a master of the CLO interface and training brands around the globe on how to use 3D to their advantage, they have great knowledge to share when it comes to perfecting your designs. A great number of brands have implemented CLO into various stages of their supply chain and the long-lasting benefits that come with this digital transformation are becoming more evident. From product development and design and the ability to re-use 3D Assets to showcase collections in a more creative and unrestricted environment – 3D aids brands to become more productive, sustainable, and achieve faster, and more realistic results.  A topic that has become increasingly popular, is the usage of 3D for Marketing touch points. This includes digital sell-ins, e-commerce, showcases, digital Marketing and advertising. Many designers strive to achieve photo-realistic 3D results that can be used for outward facing communication and which take away the necessity of real-life photo shooting and even runway shows – shifting these to a virtual realm.  We had the opportunity to catch up with one of our 3D Designers, Simon Voelkl, who has found a passion for creating photorealistic renders driven…

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CLO Academic Month: How Top Universities have successfully Implemented CLO into Their Curriculum

Fashion students are paving the way for the future of the industry, and a new generation of designers are growing worldwide. By implementing CLO and redefining the traditional fashion supply chain, universities have the opportunity to deliver a real change within the industry. This allows students to learn the needed skills to develop garments in a more efficient, eco-friendly, accurate, and faster way.  Implementing CLO into a university curriculum is essentially a win-win for students and fashion brands alike. Students are able to learn the sought after skills in order to win top jobs in the industry and become prepared to take on future innovations within the garment development world. For fashion brands, having a pool of students who have 3D knowledge and capabilities will aid them in reshaping their supply chain for the better in terms of reducing waste, sample approval time, improving product quality, accelerating time to market, and significantly improving the communication between teams.  It is no secret that the fashion designer of the future will be working in a hybridization between the physical and the digital world. With the industry reaching a tipping point, the need for 3D design experience, such as with CLO, is not…

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Parsons and the Special Olympics Push For More Inclusive Apparel

Last month The New School’s Parsons School of Design showcased the inspiring creations that students made using CLO as part of the school’s “Special Olympics x Parsons School of Fashion Inclusive Design Collaboration”. Among the attendees of the presentation were athletes, Parsons students and faculty, and special guests like fashion photographer Nigel Barker and representatives from the Women’s Tennis Association. In recent years, we have seen the fashion industry push for inclusivity across many different underrepresented communities. Brands have taken steps in the right direction when it comes to size-inclusive apparel, as well as race and gender identity, but it seems that those with intellectual or physical disabilities are often overlooked or left out of the conversation completely. This collaboration with the Special Olympics represents a real push for more inclusive apparel across the board. “Together with Special Olympics, we co-created, designed and established a collab class with an intricate co-design, human-centered systems-thinking and partnership methodology,” said Brendan McCarthy, Systems and Materiality BFA Program Director at Parsons. “It can be used as a model for fashion and athletic/performance design houses, businesses more broadly and educational institutions to re-think how they approach critical issues around equity, inclusion, social justice, specifically for one…

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LF HAZZYS Debuts Fall/Winter 2021 Collection Through First-Ever Virtual Runway using CLO

HAZZYS is a prominent Korean fashion brand and flagship brand of LF Corp (Life in Future). HAZZYS is known for its traditional British style, adding modernity to classic silhouettes and practicality to originality. For HAZZYS’s 2021 Fall/Winter collection, Creative Director, Kim Hun, fused new technology with the traditional aspects of the brand by creating a virtual runway show using CLO. HAZZYS’s implementation of CLO gave way to a new and more sustainable method of garment design and development, while also allowing audiences from across the globe to be in the front row of the Fall/Winter 2021 show. We had the opportunity to interview Kim Hun in order to find out more about his background in the industry, the implementation of CLO within HAZZYZS, as well as all the details on what it took to create the virtual show!  How long have you been the creative director at HAZZYS? What did you do prior to this?  I have been the Creative Director at Hazzys for about a year. At Karl Lagerfeld I am Head of Design overseeing women’s and men’s RTW and accessories. Prior to my time at Karl Lagerfeld, I was the Creative Director for the Women’s Collection and RTW at…

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Meshed Thoughts: How The Fabricant Teamed up with Adidas and Karlie Kloss for the #MakingStrides 3D Design Competition Using CLO 

This past month, the digital fashion house, The Fabricant, held a three-month global 3D design competition in collaboration with Adidas and Karlie Kloss. The theme of the contest was based on digital design and aimed to elevate and showcase the digital fashion talent of tomorrow as well as to bridge the gap between technology, fashion  and sport – an intersection of Karlie Kloss’s passions. The whopping 300 submissions from 34 different countries were created 95% using CLO. The Fabricant hosted dedicated Twitch streams in order to teach participants the ins and outs of the software. While many participants had never used CLO prior to the #makingstrides competition, the submissions, which were inspired by a piece in the Adidas x Karlie Kloss activewear collection, highlighted a new route into the tech environment through digital fashion.  The top 20 design submissions of the 3D design contest were selected and narrowed down to three final winners. The finalists of the competition received cash prizes of up to €3,000. However, all of the top 20 submissions were auctioned via blockchain through KnownOrigin, a crypto art marketplace. All of the auction proceeds went directly to the featured artists, while voluntary contributions supported new events and…

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Digital Couture Beyond The Catwalk: How The Institute Of Digital Fashion and August Getty Atelier Crafted a World’s First – An Inclusive Digital Showcase of The Couture Brand Using CLO

This month a new world of digital couture was created thanks to the Institute of Digital Fashion (IoDF) and the infamous high-end couture label August Getty Atelier. Through this first-ever collaboration, ‘TINITUS’, an inclusive digital showcase of the August Getty brand was created using CLO.  IoDF set the aim of merging old and new technologies as well as blending traditional couture with the intricacies of digital fashion. Key looks from the latest August Getty collection were presented in a sensory world designed and creatively directed by August Getty himself. This is one of the world’s first-ever digital couture showcases, with a total of four digital pieces. In order to create the complexity of August Getty’s Ateliers pieces, the IoDF team intricately modelled each gem, bead, fitting and fixture by hand mimicking the physical atelier’s detailed craft, using CLO, ZBrush and Substance Painter. In light of the current situation, the project itself was built piece by piece over zoom calls with the two ateliers working in tandem and ioDF creating every gem bespoke and individually placing these on the garments with input from the August Getty atelier team. To many people’s surprise, the couture garments did not exist in physical form prior to…

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