It is abundantly clear in this time of crisis that our industry has to transition to a new way of working—specifically, to a digital workflow. It is overdue and now made imperative. Many companies have dipped their toe in the water, but few have fully made this shift to a digital product pipeline. Brands will cite many reasons for their hesitance in adopting some of these game-changing tools and processes. So how can companies move beyond feasibility studies, benefits assessments, and single stream pilots? What is needed to get companies to the next level of a sustainable digital product creation model? Ensuring that your company practices these 6 outlined principles can help move your company along the digital journey: 1. Focus All levels of the product organization need to prioritize and commit to a new future. This future may not be perfectly known and will consist of working models that do not look like those of today. Fear of the unknown is real. Fear of change is real. Take your pilot or study, put it into practice, and then provide the attention and concentrated efforts to smoothing out the wrinkles. Ensure there are strong voices and capable skills invested in…