Finfin Play AG, a trailblazer at the crossroads of gaming, fashion, and technology, has announced its partnership with CLO Virtual Fashion (CLO) ahead of the upcoming launch of Fashion League, the highly-anticipated, free-to-play mobile game poised to redefine the boundaries between fashion and interactive entertainment.
Fashion League blends creative fashion with competitive play, inviting players into an immersive adventure filled with style challenges and exclusive rewards. The game stands out for its inclusivity—featuring avatars that represent a full spectrum of body types, skin tones, and genders, setting a new standard for diversity in gaming. A standout feature of the game is its advanced styling capabilities that allow players to layer clothing and accessories, offering unprecedented freedom to craft their runway looks, thereby delivering a realistic fashion experience.
More than just a game, Fashion League is a dynamic platform that empowers creators to design, display, and earn royalties from in-game sales, which in turn encourages user-generated content (UGC). This initiative is highlighted by the partnership with CLO, which will offer the industry’s community of designers and creators the opportunity to have their garments featured in the game. The partnership will not only enhance the gaming experience but also provide the community a chance to monetize & create additional value through their designs.
Further enhancing the game’s appeal, Fashion League has joined forces with the Council of Fashion Designers of America (CFDA) and Vogue Fashion Fund. This partnership focuses on bringing renowned brands into the game and promoting up-and-coming designers, thus offering a direct link between these creators and a diverse, fashion-savvy audience. As part of the game’s launch, CLO will host a character outfit design competition on its marketplace platform, CONNECT, where winners will get a chance to work on projects with designers affiliated with the CFDA/Vogue Fashion Fund.
Theresia Le Battistini, Founder and CEO of Finfin Play AG, emphasizes the importance of these collaborations: “Our partnerships with CLO and the CFDA are critical in transforming our vision into reality—merging digital and physical fashion realms, democratizing fashion access, and lowering entry barriers for emerging designers. By focusing on a compelling core gameplay and strategic partnerships, we are cultivating a vibrant community that not only draws but retains players and creators.”
Anticipated to launch in Fall 2024, Fashion League is gearing up for a series of captivating activities and events designed to engage the global gaming and fashion communities at launch.
About Finfin Play AG:
Finfin Play AG, founded in 2022, is a forward-thinking organization driven by a commitment to revolutionize the intersection of fashion and technology. With a strong focus on diversity and inclusivity, the organization aims to create innovative and ground-breaking experiences for players and shoppers alike.
Fashion League, the inaugural venture, is set to disrupt the gaming landscape and bridge the gap between gaming and e-commerce, offering exciting opportunities for players and brand partners, creating a lively fashion community, uniting diverse individuals, empowering self-expression, breaking barriers of geography, bias, and economic status to foster a welcoming global network of gamers, creators and fashion enthusiasts.
About CLO Virtual Fashion:
CLO Virtual Fashion’s mission is to empower everything related to garments – using the advanced cloth simulation technology. From 3D garment design software & digital asset management and collaboration platform to consumer-facing services such as virtual fitting in e-commerce, all of CLO’s products and services are interconnected to provide brands, design teams and users with a more consolidated experience.
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