Last month The New School’s Parsons School of Design showcased the inspiring creations that students made using CLO as part of the school’s “Special Olympics x Parsons School of Fashion Inclusive Design Collaboration”. Among the attendees of the presentation were athletes, Parsons students and faculty, and special guests like fashion photographer Nigel Barker and representatives from the Women’s Tennis Association. In recent years, we have seen the fashion industry push for inclusivity across many different underrepresented communities. Brands have taken steps in the right direction when it comes to size-inclusive apparel, as well as race and gender identity, but it seems that those with intellectual or physical disabilities are often overlooked or left out of the conversation completely. This collaboration with the Special Olympics represents a real push for more inclusive apparel across the board. “Together with Special Olympics, we co-created, designed and established a collab class with an intricate co-design, human-centered systems-thinking and partnership methodology,” said Brendan McCarthy, Systems and Materiality BFA Program Director at Parsons. “It can be used as a model for fashion and athletic/performance design houses, businesses more broadly and educational institutions to re-think how they approach critical issues around equity, inclusion, social justice, specifically for one…
Category: Industry
This past month, the digital fashion house, The Fabricant, held a three-month global 3D design competition in collaboration with Adidas and Karlie Kloss. The theme of the contest was based on digital design and aimed to elevate and showcase the digital fashion talent of tomorrow as well as to bridge the gap between technology, fashion and sport – an intersection of Karlie Kloss’s passions. The whopping 300 submissions from 34 different countries were created 95% using CLO. The Fabricant hosted dedicated Twitch streams in order to teach participants the ins and outs of the software. While many participants had never used CLO prior to the #makingstrides competition, the submissions, which were inspired by a piece in the Adidas x Karlie Kloss activewear collection, highlighted a new route into the tech environment through digital fashion. The top 20 design submissions of the 3D design contest were selected and narrowed down to three final winners. The finalists of the competition received cash prizes of up to €3,000. However, all of the top 20 submissions were auctioned via blockchain through KnownOrigin, a crypto art marketplace. All of the auction proceeds went directly to the featured artists, while voluntary contributions supported new events and…
This month a new world of digital couture was created thanks to the Institute of Digital Fashion (IoDF) and the infamous high-end couture label August Getty Atelier. Through this first-ever collaboration, ‘TINITUS’, an inclusive digital showcase of the August Getty brand was created using CLO. IoDF set the aim of merging old and new technologies as well as blending traditional couture with the intricacies of digital fashion. Key looks from the latest August Getty collection were presented in a sensory world designed and creatively directed by August Getty himself. This is one of the world’s first-ever digital couture showcases, with a total of four digital pieces. In order to create the complexity of August Getty’s Ateliers pieces, the IoDF team intricately modelled each gem, bead, fitting and fixture by hand mimicking the physical atelier’s detailed craft, using CLO, ZBrush and Substance Painter. In light of the current situation, the project itself was built piece by piece over zoom calls with the two ateliers working in tandem and ioDF creating every gem bespoke and individually placing these on the garments with input from the August Getty atelier team. To many people’s surprise, the couture garments did not exist in physical form prior to…
IL3X is an AR clothing maker and platform. The platform offers AR clothing and accessories to be worn in virtual-only spaces. This past January IL3X made headlines with the launch of its Augmented Reality Fashion platform – ARdrobe. In this virtual space, IL3X connects digital fashion brands and designers, known as ARtisans, with end-users. We had the opportunity to speak to the founders of IL3X to find out more about how the platform came about, what problems they are seeking to solve and how CLO plays an integral role in their vision. In the 8 years that Erika Lamperti, co-founder of IL3X, has worked in the fashion-tech space, she witnessed consumers purchasing garments and accessories solely for social media purposes and returning these items, relying on sellers’ return policies. This behaviour is known as wardrobing. This is performed in less extremes unconsciously by numerous fashion consumers. They are not buying items for a specific need, but rather to express their personality. As a response to this phenomenon, Erika and the IL3X team were determined to find a more sustainable solution to cater to this consumer behavior: easily available virtual garments. “On ARdrobe you can wear Augmented Reality clothing only. In…
A couple of months ago, CLO partnered with Substance by Adobe to integrate 3D texturing technology in the latest release of CLO 6.0, taking true-to-life virtual simulation in 3D apparel design to the next level. Like most of the new features and integrations within CLO, this was one that was highly anticipated by the CLO community, as CLO constantly evolves based on users needs and requests in order to provide the best and most innovative 3D apparel design technology. With the new Adobe Substance integration, it is now possible to access Substance’s powerful capabilities directly within the CLO software, allowing to express 3D textures and materials more realistically than ever before. We had the opportunity to interview one of our CLO power users, John-Daniel Isacsson, who is currently working as a 3D Design Expert at H&M in order to find out more about his background in the industry, his experience with CLO, and his excitement about this groundbreaking integration. All the designs showcased throughout the article have been created by John-Daniel using CLO and the Adobe Substance integration. Tell us a bit about yourself and your background in the industry: I usually describe myself as a 3D sportswear designer, although…
Ridestore is an online-focused retailer of winter and outdoor apparel. Originating as a small e-commerce company in 2006, they have since grown to be a diverse and dedicated global team of over 200 employees based all over the world. Being a remote company with a production office in Gothenburg, Sweden, Ridestore focuses on delivering the best service and products to their international customers. In 2017, they started using CLO and implementing 3D into their product development processes in aims of finding a way to accurately communicate patterns and fit changes. At the time, their garment technician started playing around with CLO, and upon realizing that they could export pattern files from CLO, they jumped into the idea of implementing CLO into their garment development processes with both feet. Very quickly, CLO became their go-to tool, using CLO for everything from initial creation and evaluation to fit and product development. “The ability to change and fix things before going to physical samples was truly a huge leap forward for us in refining our internal processes. The idea of drafting patterns today without using CLO really is unthinkable for the whole pattern team at Ridestore.” Says Linnea, the 3D Project Leader at…
This year saw Mercedes-Benz Fashion Week Istanbul‘s first digital debut, providing a safer, more sustainable landscape for the industry after Istanbul’s previous season in March being cancelled due to the current pandemic. The event, which was held earlier this month within a virtual space, included panel discussions, podcasts, virtual showrooms and, of course, designers showcasing their latest collections. While most runways were shot prior to the event in various locations, including the city’s port and arts center, one innovative designer had other plans. Niyazi Erdogan, renowned architect turned international fashion designer who has designed collections for the likes of Tommy Hilfiger, Esprit and Pull & Bear, created and showcased his entire collection digitally using solely CLO, catching the attention from audiences around the globe and making ways as the very first designer in Turkey to create a 3D virtual fashion show. Niyazi always had a strong passion for fashion design. After completing his studies in architecture and beginning to work in the field, he decided to listen to his heart and joined a summer school at Parsons in Paris. Following the completion of his fashion courses, Niyazi made it to the finals of the Turkish Young Fashion Designers Competition. From…
Matthew Mounsey-Wood is a design director and brand developer who has worked in various global markets and levels of the apparel and homeware industries. Starting out as an apprentice on London’s Savile Row, he has worked for iconic international designers, premium brands and design houses in the UK, Europe, the US and Australia. For the past couple of years he has been building upon his understanding and skill set within 3D design and the digitalization of the apparel and textile industry. We caught up with Matthew to discuss his interest in 3D, how he has been able to implement CLO, the benefits and challenges involved in 3D design and the implementation of an end-to-end digital workflow, his take on a lean made-to-order business model, as well as his advice for brands who are looking to make the shift towards digitization. What initiated your interest in 3D design and how were you first introduced to CLO? I have adopted 3D design tools over the last couple of years out of my desire to lead a more responsible design practice. Having spearheaded the product-creation sustainability roadmap in a previous corporate role and seeing what other pioneering brands have achieved, I came to…
It is no secret that the fashion industry has also been very much affected by the current pandemic. As a result, apparel brands have had to find more sustainable and creative ways to build brand awareness and maintain customer engagement. It cannot be predicted what long-term effects the pandemic will have on the sector as a whole, however, one thing can be concluded: the crisis has accelerated the digital transformation in fashion. As some designers have started to question the idea of a traditional catwalk, a new age of digital events and presentations are on the horizon. In this new socially distanced environment, apparel brands are innovating the ways of showcasing their collections with many opting for 3D solutions such as CLO to digitize their garments in a virtual space. Global fashion weeks, events that have traditionally gathered international editors, models, buyers, press, influencers and celebrities to experience designers’ visions and inspirations, have had to rethink in-person events and shows during these times. As such, designers in all fashion capitals have started experimenting with new strategies to showcase their collections. This can be seen through virtual showrooms, digital runway shows, and events. For example, London Fashion Week will be combining…
In a world where customization and personalization are driving purchases and brand loyalty, understanding how garments fit the actual customer is critical to brand growth. Despite this, poor fit remains the number one reason for apparel returns. This is due to the lack of size standardization, confusion with different size charts and the lack of a simple process for consumers to measure themselves adequately. With customers increasingly shifting online and the global pandemic accelerating this behavior, there continues to be a steady increase in apparel return rates. This is not only detrimental to companies within the garment industry but also results in environmental pollution. 3DLOOK has built a fit technology to address this problem. The solution generates over 70 points of measurement and builds a unique 3D model from just two photos snapped by the consumer from their smartphone. 3DLOOK was founded by Vadim Rogovskiy, Alex Arapov, Ivan Makeev, and Whitney Cathcart with the vision of creating a digital passport for everyone who has a smartphone. The idea behind this passport is to help consumers easily solve everyday tasks that need body data – including online shopping, health and fitness tracking. The patented technology behind 3DLOOK uses a combination of…