Designer Case Study: Abasi Rosborough

Greg Rosborough and Abdul Abasi are the brains behind New York-based menswear brand Abasi Rosborough. The two met while studying menswear design at the Fashion Institute of Technology. After losing touch for some years, they reconnected and the idea behind the brand was formulated. Inspired by architect Zaha Hadid, their designs focused on evolving the suit to be flexible, comfortable, and architecturally modern. This experiment lasted for over a year before having prototypes, and Abasi Rosborough was soon born.

The 2019 CFDA/Vogue Fashion Fund finalists were introduced to CLO and—with it being aligned with the ethos and mission of the brand—they were excited to integrate the software into their workflow, and use it for their Spring 2020 collection. “Imagine a world where there is no unwanted clothing in the market,” Rosborough said. “Everything newly made is spoken for and has someone who wants to wear it. Minimal wastage. No massive sales discounts at the end of the season. Yes, this is a utopian vision, but our times demand that we think in new ways. Every day we read the headlines about the effects of global warming, pollution and excess of the fashion industry, and how big retailers are failing. We want to be part of the solution, and we’ve built a model backed by tech that is new and powerful, to share and build upon with other designers.”

Abasi Rosborough look at Spring 2020 presentation created in CLO
Abasi Rosborough look at Spring 2020 presentation created in CLO

Introducing CLO into their pipeline has allowed the duo faster prototyping and immediate client feedback. “This is a quantum leap forward,” Rosborough said. “We’re still making clothing, but it cuts out all the unnecessary steps. And we’re only making things that we’re sure will sell. We’re doing the whole vetting process digitally.”

Arc Jacket in CLO

Both Rosborough and Abasi believe CLO to be a paradigm shift in the way companies can create, and the catalyst that allows you to create without using the traditional model. With CLO, even though the process is different, their end goal is still the same. The two believe that it’s something all companies, both big and small, should strive for. They are firm believers in 3D design being the future of fashion and a way to completely revolutionize the industry. Abasi summed it up this way: “Twenty-five years ago, the thought of selling online was unthinkable. This may seem like science fiction, but in five years, 3D will be commonplace.”

From allowing more time for creativity to seeing a compelling decrease in production time, CLO has successfully managed to simplify the day-to-day processes for Abasi and Rosborough. Check out how below:

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