Those who have experienced the CLO interface know that accessories lend themselves exceptionally well for CLO and virtual sampling. CLO continuously innovates through integrations and new features to enable the highest quality visualizations. Some of the main benefits of using CLO for accessory creation are early product validation, the ability to create more responsibly through lower sample production, faster lead times, and the possibility of re-using assets for campaign material.
A great example of how these advantages come to play can be seen through the company INDG. INDG is a CGI production company, creating photorealistic 3D content and interactive experiences for global product brands. They collaborate with several of the largest sports, fashion, and luxury brands to digitize their portfolios, in particular, a large array of accessories, all using CLO.
We had the opportunity to catch up with Bastiaan Geluk and Irina Ternauciuc from INDG to find out more about the benefits they’ve seen through accessory digitization using CLO. We dive into the main reasons for client requests when it comes to digitizing accessories, how CLO aids in creating accessories more responsibly, their favorite CLO tools, and more.
What Benefits have you experienced since using CLO for accessory creation?
“The possibility to have real-life production documentation both in the form of input and as output is a massive benefit,” says Irina Ternauciuc, 3D Fashion Modeler and Garment Technician at INDG. She continues, “it is a lot easier to convey an idea and product design intent with great visuals that also reflect very realistically what the real-life sample would ultimately be like when it is produced.”
What are the main reasons clients are requesting digital accessory creation?
“We see various requests from our clients,” says Bastiaan Geluk, Head of Fashion at INDG. “The requests are always related to visual content for external or internal facing storytelling around products.” He continues, “we receive virtual sample requests to visualize accessories, which are used to validate the product design and are used for sell-in before the accessories are yet to exist in physical form. These have a direct impact to speed and decision making in the process. Other requests revolve around consumer engagement – where we reuse the 3D asset to enable anything from interactive content to high-end campaign, e-commerce and social media content”
“Digital accessory creation is extremely valuable,” says Ternaucic. “The digitization of accessories with CLO provides an excellent tool for the actual design process, a driver of production by presenting and selling ideas both inside and outside an organization, and ultimately brings forth a tool for marketing through the creation of e-commerce imagery, animations, and more.“
How has CLO enabled creatives to design more responsibly?
“The design process can be a very wasteful one, with many iterations required until a prototype is approved for production,” Ternaucic explains. “CLO definitely plays a role in making this process more efficient. By making the creation easier and more intuitive, designers can free ‘memory space’ and use those extra neurons to contemplate the bigger picture.“
Which CLO tools have been most helpful to you in the creation of accessories?
“There are many CLO tools that are incredibly helpful when it comes to creating accessories,” says Ternaucic. “My favorites include the ability to bring in custom avatars and trims, the possibility to control the collision and rendering thickness as well as the folding angles along internal lines, the ability to treat the front, back, and the side of fabrics differently, as well as the pressure tool – just to name a few.”
How has CLO’s integrations (e.g. Substance by Adobe, Color Digital, and Pantone) enabled higher quality visualization?
“As the fashion industry grows in 3D implementation, so do the products that get digitized. INDG showcases the best of accessory creation in CLO, by taking full advantage of the tools such as OBJs & Skive and integrations such as Substance, that help with the build of their digital creation,” says Geluk.
Find out more about INDG’s on their webpage or simply attend their session within the AdobeMAX event, where Bastiaan Geluk will present you all there is to know about INDG, digital assets, and why the best product shots are often made in 3D! The session will take place on the 27th and 28th of October.
All visuals created by INDG.